Conversion Yes. Aesthetics Maybe. Now We Are Getting Somewhere.

Andrew Johnson's Web Publishing blog poses a great question: Why do ugly sites work so well?

"Compared to Yahoo, MSN, or even Ask, Google is damn ugly. Has that had any negative affect on Google?" he asks. What do you think?

Here's another way to look at it. Yahoo and MSN are paying more for aesthetics when they could be putting that money into R&D. Who is the most innovative of the three?

Speaking of Less is More in the way of aesthetics, here's a link to My Very First Google Page Creator page.

Google Page Creator is easy to use, easy to understand. Just like the blogger.com blog interface. Well done.