Making Communications Buzz

Tuesday, October 10, 2006

Real Blogs, Fake Blogs: Explaining What a Blog Does Is Not Easy

There is still a huge gap between what techno nerds can do with the latest Web applications and what the average Internet user knows how to do. In fact, there is a huge gap between what techno nerds know is available as a Web application and what the average Internet user knows is available.

I have nothing against techno nerds. I aspire to be one someday.

The real source of this gap, of the gap-age, if you will, the gapnicious state of Web knowledge, is that most techno nerds are not all that interested in explaining the latest in Web capabilities to the rest of us folks.

McBuzz Communications thrives on this fact, because we can (usually) explain the latest techno-rific electronic communications buzz to laypeople who just want to get something done. They want to put gas in the car and turn the key, not spend all day trying to understand internal combustion.

Jim Rapoza makes this point with respect to blogs: How to Spot Fake Blogs.

Who knows what a real blog is? Not many people. But even an accomplished writer and tech whiz like Rapoza has to cut his discussion short in order to avoid a lengthy technical exposition of "pings" and "trackbacks" and such. My guess is that any layperson who reads a post like Rapoza's (i.e. someone who uses the Internet every day, but who does not know "how it works") will get very little out of the post.

This is the paradox of the new Web (Web 2.0, Consumer Generated Media, the next generation of interactive online tools and experience) because the whole idea is that now every person can create her own world online, and be part of a network of like-minded individuals, with all the new tools available.

This gives the individual more input into, and influence on, mainstream media and the marketplace -- of products as well as ideas. But in order to realize this newfound potential, people have to know how to use the Web 2.0 technology.

From what I hear, it's all second nature to today's teens. But for most of us born before the mid '80s, it's all still pretty confusing.

MySpace? YouTube? Facebook? Who? What?

The workplace is going to be transformed by all this new media, according to information technology experts at Gartner, Inc. See articles Consumer Tech Is Next Wave of Enterprise IT and Age Does Matter, Says Gartner.

Execs and IT managers may think things like Instant Messaging, Skype, impromptu Web conferences and peer-to-peer file sharing pose risks to security, but these "Consumer Oriented Technologies" are here to stay. Gartner recommends getting ahead of the curve instead of left behind.

And in the meantime, let McBuzz Communications know if there's something we can make simple for you.


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