Making Communications Buzz

Monday, February 26, 2007

Philadelphia Pet Adventures: Business Blog Brings Buzz

McBuzz Communications recently helped Philadelphia Pet Adventures of Philadelphia, PA, launch a new website and blog.

It's a local business looking for visibility in search engines like Google, Yahoo and Both the owners happen to be great writers, and this certainly helps when it comes to creating web marketing buzz using a blog. But it's possible to use a blog to gain search engine visibility even if writing is not your favorite thing to do.

There are many other possible sources of content for a blog. If you know someone who has expertise in a particular area relevant to your business, they may already have written a short article or presentation for some other purpose. Ask if you can use all or part of their work on your blog -- with attribution. There you have it. If you can find just one of these already-existing sources each month, you have half of what you need to keep your blog going.

Another excellent way to generate content for your blog is to do a short survey or review of existing resources. People are always looking for a good tip. There are lots of good resources out there, but who has time to look for them?! If you have experience with a particular kind of resource that's helpful in your line of work, sit down for a few minutes and compile a list, with a brief note saying what's good about each one. You don't have to love writing to be able to do this. Just imagine you are telling a good friend about it.

Here's one example from a fantastic blogger at Intuit named Avinash Kaushik. See his "Recommendation #6: Best WordPress Plugins" in that post. It's a list of additional features for blogging software called WordPress. The subject matter is not important. Just check out how Avinash gives a run-down of available resources.

This example is loaded with keywords (terms) pertaining to publishing a blog, which is great for search engine visibility with respect to those keywords, AND it positions Avinash's blog as a resource for people working in this field, which makes others want to link to his blog / website. In short, it's what good "search engine optimization" is all about.

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