Making Communications Buzz

Tuesday, May 23, 2006

Search Engine Visibility: All About Name Dropping?

Let me start by saying that this post has nothing to do with the Da Vinci Code. But I want to mention this because "Da Vinci Code" has a huge "buzz" index right now, so a link to anything having to do with "Da Vinci Code" will surely help to elevate the standing of Making Communications Buzz, aka The McBuzzBlog and McBuzz Communications.

Is this shameless self-promotion through name dropping? Yes. Is there any other reason for name dropping? This instance of name dropping is supposed to be humorous.

I mention the Da Vinci Code because one of the things McBuzz Communications does is help clients increase their Web site's ranking in search engines, and, at present, linking to Web sites with a high rank or having sites with a high rank link to you is one of the best ways to do this.

Web logs like Making Communications Buzz are, among other things, a new kind of tool to increase a site's rank because they are updated frequently and they usually include features that automatically tell search engines when they have been updated. Integrating a blog into a standard, more static, "brochure-like" Web site makes the standard site more visible to search engines.

When a blog covers topics with a strong "buzz" index (i.e., lots of people are searching for that content on Google, Yahoo! and MSN) and many highly-ranked blogs link to that blog by referring to it in their posts, or with a permanent link, that blog gets a high rank. A good example is Steve Rubel's Micro Persuasion blog. And if you want excellent info on Web marketing and customer conversion, you can follow the rise in rank of Increasing Your Web Site's Conversion Rate, the LunaMetrics Web log by Robbin Steif.

As Wikipedia notes, name dropping is generally seen in a negative light. Question is, where do you draw the line between name dropping on the Internet and talking about important stuff (or at least stuff people think is important) with the good intention of spreading the word or exploring a particular topic for the benefit of readers?

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