Web Marketing Buzz: Microsoft Knows The Importance, But Not The Howto

Web marketing means using new media like blogs and Wikipedia to promote your cause, service or product. Here are two cases where Microsoft shows us how not to do Web marketing.

A Wake-Up Call to Microsoft's PR Team

From the January 1, 2007, edition of The New York Times:

Several bloggers reported last week that they had received Acer Ferrari laptops, which can sell for more than $2,200, from Microsoft. A spokeswoman for Microsoft confirmed on Friday that the company had sent out about 90 computers to bloggers who write about technology and other subjects" that could be affected by the release of Windows Vista, Microsoft's new operating system. Read the story...

Microsoft Offers Cash for Wikipedia Edit

By BRIAN BERGSTEIN, AP Technology Writer Tue Jan 23

Microsoft Corp. landed in the Wikipedia doghouse Tuesday after it offered to pay a blogger to change technical articles on the community-produced Web encyclopedia site. Read the story...

News travels fast these days.

Web Marketing is Essential to Business: Blogs Are Essential To Web Marketing: Therefore...

Blogs (Weblogs) are an essential part of any Web Marketing strategy. If you are not using a blog as part of your Web Marketing strategy, you need a very good reason not to. And you should still plan to use a blog within a few years.

Used effectively, a blog brings traffic to your website and it raises your website's ranking in search engines.

Blogs are an extremely economical way to market your business.

The Phoenix Business Journal recently highlighted the rise of the blog as a marketing tool.

The article notes that people are experiencing tremendous results by using a blog to market their business. As one new blogger in the Real Estate field puts it,

Blogging is easy, low cost, international in reach, and it increases your credibility while compelling you to become a student of your own profession.

Check out the article to learn more:
Blogging Makes Inroads as Effective Marketing Tool
Phoenix Business Journal
December 22, 2006

Contact McBuzz Communications to find out how easy and inexpensive using a blog for web marketing can be.