Making Communications Buzz

Tuesday, October 17, 2006

Searching for Ways to Achieve Basic Website Success? Tips from Mark McLaren and McBuzz Communications

McBuzz Communications owner Mark McLaren recently wrote an article called "Achieving Basic Web Site Success May Be Easier Than You Think", published in Dynamic Business, a publication of SMC Business Councils in Pittsburgh, PA.

It's a quick read and well worth it, especially for small and medium-sized businesses.

Here's the gist: there are four very simple things you can do to increase the visibility of a Web site without spending more than a few hundred dollars. If you or someone at your company knows basic HTML, you can do it yourself.

By "visibility" I mean the likelihood that a Web site will show up in the results of a search done on Google, Yahoo or MSN.com. As I have mentioned in this blog before, more and more, people are using online search instead of the phone book.

If your business has a Web site, you ought to be able to find it at or near the top of the results when you search for the name of your business on Google, Yahoo or MSN.

If your business has a common name, include the name of the city or region it's in.

If this sounds useful, check out the article. Go to the SMC Business Councils Web site to download a PDF of the September '06 Dynamic Business magazine. The article is on page 20 of the actual publication (page 26 if you are looking at the thumbnail numbers in Acrobat).

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